Up Country

In 1984 when Alice Nichols founded Up Country, the only dog collars available were nylon or leather - and they had little to no decoration. When Alice designed the first 6 Up Country collars, people thought she was crazy! They said no one would buy them because they were too expensive and much too fancy for dogs who roll in the mud. Boy, how times have changed!

Since then, we have continued to bring an unparalleled sense of style, fun, and personality to all aspects of a pet's life with over 120 collar designs, dozens of lifestyle accessories, and beautiful home decor.