Business Details
18 Years
experience
Your Trusted Dog Grooming Experts in Normal, IL
Belly Rubs Dog Grooming has been dedicated to providing exceptional dog grooming services in Normal, Illinois for over 15 years. Founded by Kerry, a certified groomer with extensive training from the All American Grooming School, our team combines professional expertise with genuine love for animals. We prioritize creating a stress-free environment where dogs receive humane treatment, personalized care, and enjoy warm water baths using all-natural products. Our open, air-conditioned workroom allows most dogs to roam freely or relax on our sofa while waiting, ensuring a comfortable experience. With specialized services like FURminator treatments, flea baths, and ThunderShirt anxiety solutions, we address diverse grooming needs while maintaining strict hygiene standards with fresh towels for every dog. Our team's collective experience spans decades, and we continually refine our skills through ongoing education. We emphasize transparency by clearly communicating our policies, including our commitment to avoid crating unless absolutely necessary. Every groom includes belly rubs and treats, reinforcing our mission to make each visit enjoyable for pets and stress-free for owners.
Services
Dog Baths
Haircuts
Nail Trimming
De-shedding
Ear Cleaning
Flea Baths
Anal Gland Expression
ThunderShirt Sizing
Served areas
- Bloomington, Normal, Heyworth, Towanda, Lexington, Congerville, Downs
Details
- Year established: 2008
Highlights and features
- We have over 15 years of professional grooming experience
- Our team uses only all-natural grooming products
- We provide personalized care with no crate policy unless necessary
- Our groomers complete ongoing training at All American Grooming School
- We offer ThunderShirt anxiety solutions proven effective by veterinarians
What people say
Loves going there
Excited when we pull up
Great smelling shampoo
Well groomed
Kind treatment
Services
Dog Bathing
Our professional dog bathing service includes warm water baths using all-natural shampoos like Skin Remedy and Tea Tree Oil formulas. We provide thorough cleaning with specialized products for sensitive skin while maintaining a stress-free environment. Each bath includes nail trimming, ear cleaning, and teeth brushing for comprehensive care.
Haircuts
Custom dog haircuts are performed with precision using professional-grade tools. Our groomers handle average de-matting and provide breed-specific styling while prioritizing pet comfort. We use surgical gauze for teeth cleaning and include anal gland expression during grooming sessions.
De-shedding
The FURminator treatment effectively reduces shedding by targeting undercoat fur. This service benefits both short and long-haired dogs, with results showing up to 90% reduction after two treatments. It also helps allergy sufferers by minimizing airborne dander through specialized undercoat management.
Flea Baths
Our pesticide-free flea baths use Bark2Basics Citrus shampoo to eliminate fleas safely. The formula deep cleans without drying skin while leaving coats shiny. Special conditioners enhance coat luster and provide immediate results against infestations through natural citrus-based ingredients.
ThunderShirt Sizing
We offer ThunderShirt solutions for dogs with anxiety issues. The patented design applies gentle pressure to calm over 80% of dogs during stressful situations like storms or separation. Customers can try different sizes in-store for proper fit assessment.
People
Kerry
Owner
Kerry founded Belly Rubs Dog Grooming 15 years ago after completing training at All American Grooming School. With experience grooming Yorkies, Shih Tzus, and mixed breeds, she continues professional development through annual grooming classes.
Sierra
Manager
Sierra manages daily operations while providing expert grooming services. She ensures each dog receives personalized attention and maintains our commitment to stress-free grooming experiences through patient, loving care.
Callie
Groomer
Callie specializes in thorough bathing services, ensuring each dog achieves optimal cleanliness. Her gentle approach helps nervous pets feel comfortable while maintaining high hygiene standards during every bathing session.
Remy
Groomer
Remy provides comprehensive grooming care with attention to detail. She handles various grooming tasks while maintaining a calm environment, helping dogs feel at ease throughout their grooming experience.
Kaylee
Bather
Kaylee focuses on bathing services with meticulous attention to coat care. She ensures proper shampoo application and thorough rinsing while maintaining a friendly, stress-free atmosphere for all dogs during bath time.
Questions
What services do you offer for dogs?
We provide baths, haircuts, nail trimming, de-shedding treatments, flea baths, ear cleaning, anal gland expression, and ThunderShirt anxiety solutions.
How do I schedule an appointment?
Appointments can be scheduled by calling or texting 309-452-3559 during our operating hours Tuesday through Saturday.
What products do you use?
We use all-natural products including Bark2Basics Citrus shampoo, Skin Remedy Shampoo, and Tea Tree Oil formulas for gentle, effective grooming.
How do you handle anxious dogs?
We offer ThunderShirts for anxiety relief and create a calm environment with music and comfortable waiting areas to help nervous pets relax.
What is your crating policy?
We avoid crating unless absolutely necessary, allowing most dogs to roam our open, air-conditioned workroom while waiting for their owners.
Do you offer any retail products?
Yes, we sell American-made rawhides, Lupine leashes, toys, coats, and grooming essentials including our 45-day guaranteed ThunderShirts.
Reviews (8)
Jeannine Tomlinson
Jun 21, 2022
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We have been going to Belly Rubs since they first opened, started with our Shitzu and now with our Golden-doodle. Belly Rubs has always done a great job on our pups.
Carman Pickering
Dec 10, 2021
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They are the most patient, kind and care people! I have a dog that hates getting her nails trimmed. The staff is AWESOME with her!
Brittany James
Aug 27, 2021
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Belly Rubs is a great groomer and we've been going there for a while, but the last time we brought our dog over we noticed a pretty sick dog running around. After leaving her to be groomed, we came back and not only did she end up getting sick a few days later with a really bad runny nose and not being able to breathe, she also had a pretty bad cut on her side from a razer or scissors. We messaged them about it but have gotten no reply, and because of that are going somewhere else. Usually our experience is amazing, but maybe it was just a bad day for them.
Nickie B.
Jul 24, 2021
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Belly Rubs was great for our big shepherd retriever mix, Rex, and helping keep his fluffy, shedding undercoat under control. Rex has since passed, and now our new puppy Sam is going to Belly Rubs. They do a great job!
Kourtney Magee
Jun 18, 2021
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We love Belly Rubs and so does our little one. They are in high demand because they are so good, however extremely flexible and will work you in if asked to be on the cancelation list. We have never had any problems, they are wonderful!
Jadenne Tyson
Jan 17, 2021
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Have taken my dogs here for years and they always look great. The dogs get treats and hugs and are well taken care of
Nancy Rimshas
Dec 08, 2020
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When I dropped my little Shih Tzu off she was a ball of fur, needing a cut for a long time. They followed my directions exactly & she looks great. The gal who took her was so kind & gentle that I felt good leaving my sweet Chloe there alone with them. She didn't act traumatized in the least, but happy & relieved to get that hot fur off of her. This was my first time using Belly Rubs & I will come back again.
KayCee Heinz
May 24, 2020
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Always do a great job and my dog leaves happy! I love the ability to book online and that they text you when time to pickup. I've been a lot of places where I drop my dog off and she sits for 2hours in a kennel waiting for her turn. these guys are quick and your pup can free roam and play with other dogs (they also have crates available for more nervous dogs). Highly recommend checking them out.