Business Details
Your Trusted Source for Holistic Pet Supplements & Nutritional Support
First Choice Naturals was founded on the holistic philosophy of caring for pets through whole foods and supplementation. With over 25 years of experience, we provide premium pet supplements, foods, and nutritional guidance tailored to lifelong wellness. Our team combines 150+ years of practical expertise in breeding, training, and feeding dogs, from toy breeds to giants, ensuring personalized support for every customer. We honor the legacy of Linda Arndt, The Great Dane Lady, and her assistant Jane, who continue to influence our evidence-based feed programs.Our commitment to quality is matched by our dedication to customer service, offering expert consultations and solutions for breeders, rescues, and pet owners worldwide. We specialize in addressing health conditions like joint support, immune function, and digestive health through customized supplement kits. Our mission remains unchanged: to prioritize your pet's health with scientifically backed, natural products and compassionate care.
Services
Canine Supplements
Feline Supplements
Equine Supplements
Human Supplements
Nutritional Consulting
Feed Program Kits
Joint Support Products
Immune Support Formulas
Digestive Health Solutions
Customized Wellness Plans
Highlights and features
- We offer 150+ combined years of practical experience in pet nutrition and breeding.
- Our team provides personalized consultations for breeders and pet owners.
- We develop evidence-based feed programs addressing specific health conditions.
- We prioritize customer education and long-term pet wellness over sales.
- Our products are formulated with synergistic whole food ingredients.
What people say
Expert nutritional advice
Effective joint support formulas
Personalized feed programs
Breed-specific expertise
Condition-specific solutions
Services
Canine Supplements
We offer comprehensive canine supplement kits addressing joint health, immune support, digestive wellness, and breed-specific needs. Our products include Core 4 Kits for foundational health, condition-specific formulas for issues like epilepsy or kidney support, and holistic feed programs developed through 30+ years of research. Each solution combines whole food ingredients with scientific validation to optimize pet wellness.
Nutritional Consulting
Our expert consultations help breeders, rescues, and pet owners create customized feed programs. With decades of experience in large-breed nutrition and health condition management, we provide evidence-based guidance for puppies, seniors, and pets with special needs like orthopedic issues or sensitive digestion through direct phone support and educational resources.
Feed Program Kits
We develop targeted feed programs for all life stages and health conditions, including puppy development, senior care, and disease-specific protocols. Kits like the Blackwatch Feed Program address issues like hip dysplasia, while others support immune function, digestive health, and metabolic balance using synergistic whole-food supplementation tailored to individual pet requirements.
Equine Supplements
Our equine supplement line supports joint mobility, digestive health, and overall wellness in horses. Formulated with the same whole-food principles as our canine products, these solutions address common equine health challenges through natural ingredients validated by decades of research and practical application in performance and companion animals.
Human Supplements
We provide human-grade supplements mirroring our holistic pet care philosophy, including immune boosters, joint support formulas, and wellness kits. These products apply the same scientific rigor and natural ingredient standards to address human health needs like cardiovascular function, digestive wellness, and age-related conditions through bioavailable, whole-food-based nutrition.
People
Linda Arndt
Founder
Renowned as The Great Dane Lady, Linda pioneered holistic pet nutrition through 40 years of breeding, research, and feed program development. Her legacy continues through our evidence-based protocols and educational resources.
Jane Gray
Nutritional Consultant
With 50 years of champion Great Dane breeding experience, Jane specializes in practical nutrition applications. She continues Linda Arndt's work through direct consultations for breeders and pet owners addressing growth and health challenges.
Joseph Hamady
CEO
Bringing business expertise from food production and entertainment industries, Joe ensures operational stability while maintaining our commitment to quality pet nutrition through strategic leadership and industry connections.
Sue Thrasher
Customer Service
A retired teacher and Toy Manchester breeder, Sue combines educational expertise with hands-on pet experience to provide compassionate, informed support for customers navigating nutritional choices for their pets.
Questions
What types of pets do your supplements support?
We provide supplements for dogs, cats, horses, and humans, with specialized formulas addressing breed-specific and condition-specific needs across all life stages.
Can you help with special dietary requirements?
Our nutritional consultants create customized feed programs for pets with health conditions like hip dysplasia, digestive issues, and immune challenges using evidence-based holistic protocols.
Do you offer international shipping?
We ship Priority, Flat Rate Priority, and International Priority packages to serve customers globally with the same quality assurance and support.
How do your supplement kits work?
Our kits like the Core 4 provide foundational support for specific health areas, containing synergistic ingredients designed to last 1-3 months depending on pet size and needs.
What makes your products different?
Our supplements combine whole-food ingredients with 30+ years of research validation, developed through practical experience with over 150 years of collective expertise in pet health and nutrition.
Reviews (4)
Kristine Lange
Mar 13, 2022
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Great products but the customer service and shipping is horrible. It takes months for a shipment to cross into Canada and come to me. This last time, I waited 2 full months, contacted them to see where my shipment is. Sue told me I never paid for my order but my RBV statement clearly shows I did and that I paid through PayPal. I sent a scan of my statement proving payment to her but she wants to re-invoice me still claiming I never paid.
I've forwarded the issue to PayPal for resolution. It involves over $300 CA and I'm not letting them keep it. They have great products but I will absolutely NOT deal with them again. The products DO NOT make up for how much hassle is involved getting it here.
I've forwarded the issue to PayPal for resolution. It involves over $300 CA and I'm not letting them keep it. They have great products but I will absolutely NOT deal with them again. The products DO NOT make up for how much hassle is involved getting it here.
Hakunah Matataa
Nov 05, 2020
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If I could I would leave ZERO stars. Placed a $150+ order on July 18th. This company charged my card, but has not shipped my order! I contacted them to ask about my shipment and Sue told me they were waiting for "Spark of Life" to be delivered by their supplier and then my order would ship. I reviewed my order a few days later and realized I did NOT even order Spark of Life, so emailed again asking for my order to ship immediately. Got no response. Emailed a second time, still no response, and no shipping confirmation.
It's now August 7th and I'm out $150 + and my poor pup is suffering because I do not have the products I ordered. Will never deal with this company again. I will be calling my bank to get my money back, as well as filing a report with the Better Business Bureau.
It's now August 7th and I'm out $150 + and my poor pup is suffering because I do not have the products I ordered. Will never deal with this company again. I will be calling my bank to get my money back, as well as filing a report with the Better Business Bureau.
Betty Southernbelle
Jun 06, 2020
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I've ordered from firstchoice naturals for many years.ever suppliment i used worked great. Jane guided me on what suppliment i needed to use.i know of no suppliments that didnt do what they were surspose to do.suppliments r
Julie McPherson
Apr 04, 2020
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This company has fantastic products however, they have terrible shipping and customer support. I spoke to Sue on the phone today about my order that I paid shipping for (I think $10). The item was only about 20 bucks. It has been 7 days and the tracking number shows that it went back and forth between Fort Worth and Coppell for the past two days. Sue stated that "you will have to take that up with the post office".
So asked what would happen if it is lost and doesn't turn up and she said "that isn't on us". Now, I have ordered from many companies in my time and first, I doesn't take a week to get a product to me in this day and age and second when I call with an issue, the company is usually very helpful in tracking the item down and helping get it on the right path to me. Wow, I am super under-impressed. Good luck if you order from them. Hope you get your stuff.
So asked what would happen if it is lost and doesn't turn up and she said "that isn't on us". Now, I have ordered from many companies in my time and first, I doesn't take a week to get a product to me in this day and age and second when I call with an issue, the company is usually very helpful in tracking the item down and helping get it on the right path to me. Wow, I am super under-impressed. Good luck if you order from them. Hope you get your stuff.
