Business Details
50+ Years
experience
Emergency
services
Your Trusted Pet Care Partner in Wisconsin
Shel-Ray Pet Shalet has been a trusted leader in pet care since 1971, founded by Diane and Bill Mayer with a lifelong passion for animals. Our facility, the first accredited pet care center in Wisconsin, offers boarding, grooming, training, and daycare services for dogs, cats, and exotic pets. Our team of certified professionals combines decades of experience with specialized training to provide personalized care, including senior pet accommodations and advanced canine fitness programs.We maintain rigorous cleanliness standards and invest in cutting-edge grooming technology, including hydro-surge spa treatments. Accredited by industry-leading organizations, we serve clients from across Wisconsin and beyond, prioritizing animal well-being through tailored enrichment activities and emergency care solutions. Our commitment to continuous improvement is reflected in our partnerships with animal welfare organizations and ongoing staff development programs.
Services
Pet Boarding
Grooming Services
Dog Training
Daycare Programs
Senior Pet Care
Spa Treatments
Pet Lodging
Canine Fitness
Emergency Shelter
Training Classes
Details
- Year established: 1971
Highlights and features
- 20+ years of proven excellence in pet care
- Certified Kennel Operators and professional groomers
- Specialized senior pet accommodations
- Advanced canine fitness and training programs
- First accredited pet care facility in Wisconsin
Associations and certifications
- Accreditation
What people say
Loving dedicated caregivers
Extremely clean facility
Professional staff
Special attention to seniors
Reliable emergency care
Services
Pet Boarding
Our accredited boarding facility provides sanitized private rooms for dogs, cats, and exotic pets. Specialized accommodations include senior pet support and climate-controlled environments. Each guest receives personalized care plans, regular play sessions, and 24/7 monitoring by certified staff. The secure facility features multiple play yards and nature trails for enrichment activities.
Professional Grooming
Full-service grooming includes breed-specific haircuts, hydro-surge spa baths, and nail care. Our certified groomers use state-of-the-art equipment and premium products. Specialized treatments like anal gland expression and teeth brushing available. Senior pets receive 10% discounts on select days with gentle handling protocols for older animals.
Dog Training
AKC-certified training programs from puppy basics to advanced obedience. Classes incorporate positive reinforcement and fitness training. Specialized courses include Canine Good Citizen preparation, rally obedience, and behavior modification. Trainers hold CPDT certifications and maintain continuing education in modern training techniques.
Daycare Programs
Structured daycare with age-appropriate socialization and exercise. Daily schedule includes multiple play sessions, nap times, and enrichment activities. Separate areas for small/large dogs with temperature-controlled environments. Evaluation required for safety, with flexible full-day or half-day options available.
Senior Pet Care
Tailored services for older pets including mobility support, medication administration, and low-impact exercise. Certified staff trained in geriatric animal care provide extra monitoring and comfort measures. Specialized bedding and feeding accommodations ensure senior pets receive appropriate care during boarding or daycare.
People
Diane Mayer
Founder
Animal care expert with 50+ years experience. Developed Shel-Ray's training programs through self-education and library resources. Passionate about German Shepherds and animal communication. Established Wisconsin's first accredited pet care facility.
Celena Carlton
CKO, CEO
Certified Kennel Operator with 25+ years in pet care. Holds multiple industry certifications including CCAS. Manages daily operations and staff training. Volunteer with wildlife rescues, owns 4 dogs, 3 cats, and a hedgehog.
Sarah Jewell
Assistant General Manager
CKO-certified manager with 20+ years experience. Oversees marketing and client relations. Active in animal rescue organizations. Owns 3 dogs and a cat, focusing on community pet education initiatives.
Heather Walsh
Grooming Manager
Professional groomer managing all spa services. Works with diverse breeds and coat types. Maintains strict hygiene standards. Owns multiple farm animals including dogs, cats, and livestock for hands-on care experience.
Deana Noonan
Lead Trainer
CPDT-certified trainer with 30+ years experience. AKC evaluator and Fit Dog instructor. Developed canine fitness programs after rehabilitating her own dog. Combines positive reinforcement with physical conditioning for holistic training approaches.
Questions
What pet species do you care for?
We accommodate dogs, cats, birds, reptiles, and small exotic pets with specialized care plans for each species.
Are vaccinations required for services?
Yes, rabies, distemper, parvo, and bordetella vaccines are mandatory for all pets using our facilities.
Do you offer emergency pet boarding?
Yes, we provide emergency shelter for pets during crises, as demonstrated by our assistance during recent local emergencies.
How do grooming appointments work?
Appointments available six days weekly with 24-hour cancellation notice required to avoid deposit requirements.
What training class options exist?
We offer puppy basics through advanced obedience, rally, and fitness classes with AKC-certified instructors.
Are tours available for prospective clients?
Guided Saturday tours available at 11am, with virtual tour options accessible through our website.
Videos
Reviews (5)
Tim Veon
Jun 14, 2022
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Awesome staff, reasonable rates, very clean, overall great experience for both people and pups. Heather is an excellent Groomer and an ever better Human.
Salt Salon & Spa
Apr 28, 2022
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Our dogs were taken very good care of while we were on spring break. Thank you so much! We will be back for future boarding and grooming visits!
Mary R.
Dec 03, 2021
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My dog has been going to Shel-Ray Pet Shalet for almost 4 years! She is a nervous cattle dog! She comes home happy and content I love their daily reports upon urine stools and eating! They also give a behavior report which I find helpful! They take the out for potty etc She stays in the VIP suite! I pay for a package deal of play time nature walk and pamper time! My dog loves her outdoor activities!
Both Saras are so nice! I check in everyday when I'm away. I recommend Heather O as a groomer! She works at the pets pace! It's like a vacation away for Nadia when I'm away! She also stayed their during a serious surgery time and it helped keep me from stressing about Nadia's care also! Thank you for always being there!
Both Saras are so nice! I check in everyday when I'm away. I recommend Heather O as a groomer! She works at the pets pace! It's like a vacation away for Nadia when I'm away! She also stayed their during a serious surgery time and it helped keep me from stressing about Nadia's care also! Thank you for always being there!
Carolyn
Jul 31, 2021
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Terrible doggie daycare. First day our dog went to Shel-Ray she came home with her paw pads ripped open due to excessive running on concrete. She loves to run and it's hard to control animals and where they play. Therefore we gave Shel-Ray another chance. Second day seemed to go well until about 9 days later she starts to cough. The next day it's noticeably worse. Call Shel-Ray just to be told they've had an issue with kennel cough for about a month now!
Why was this not communicated when scheduled to bring the dog to daycare for the day?! Obviously we made a vet appointment and got her medicine. The blatant miss care of and for our dog(and I'm sure others) is absolutely mind boggling.
Why was this not communicated when scheduled to bring the dog to daycare for the day?! Obviously we made a vet appointment and got her medicine. The blatant miss care of and for our dog(and I'm sure others) is absolutely mind boggling.
Paul D.
Feb 26, 2021
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I wish i had listened to the reviews on this place before i took my chorkie in for day care. The staff was rude and completely bothered by our presence. When i picked my dog up i could hear him fussing in the back room with another dog. Of course you cant go behind the door to see, (it's employees only), but i can tell you what my dog sounds like when it's fearful. They didn't even know that he is a male not a "she or a "her". I carried him out and put him in the car, when i got home he was limping and can't hardly walk. In 3 hours time they completely changed his sweet personality, now he is cowering and hurt.
