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Your Trusted Partner for Comprehensive Pet Services in Rockaway, NJ
Paws-itive Experience has been a trusted leader in dog care for over three decades, specializing in raw dog food, training, and daycare services in Rockaway, New Jersey. Our comprehensive approach includes expert nutrition guidance, top-tier grooming, and newly introduced safe boarding accommodations designed to meet the diverse needs of dogs and their owners. With a team of certified professionals, we combine decades of experience in training, nutrition, and pet care to ensure every dog receives personalized attention. Our commitment to quality extends to our retail offerings, featuring premium products that support canine health and wellness.

By prioritizing both physical and behavioral well-being, we create a holistic environment where dogs thrive. Our dedication to innovation and customer satisfaction has earned us recognition as a top choice for dog owners in Morris and Essex County. Through transparent communication and a focus on trust-building, we aim to foster harmonious relationships between pets and their families. Our facility operates with extended hours to accommodate busy schedules, ensuring convenience without compromising care standards.
Services
Training Daycare Boarding Grooming Dog Wash Retail
Highlights and features
  • We offer over 30 years of specialized expertise in dog training and nutrition.
  • Our team includes certified nutritionists and award-winning trainers.
  • We provide hourly or all-day daycare with flexible scheduling options.
  • Transportation services are available for daycare clients.
  • Our brand-new boarding accommodations feature safety-focused design elements.
Services
Training
Our expert training programs address behavioral development and obedience for dogs of all ages. Certified trainers use positive reinforcement techniques to build strong communication between pets and owners. Services include group classes and personalized sessions focusing on basic commands, socialization, and advanced skill development.
Daycare
Daily supervised play sessions promote socialization and physical exercise in a safe, structured environment. Flexible scheduling options accommodate both hourly visits and full-day stays with convenient drop-off/pickup times. Transportation services are available for regular daycare clients to ensure accessibility.
Boarding
Our newly constructed boarding facility provides comfortable, secure accommodations with climate-controlled spaces and regular playtime supervision. Features include individual kennels, overnight monitoring, and special care for dogs with medical needs. Owners receive regular updates during their pet's stay.
Grooming
Professional grooming services include bathing, coat trimming, nail clipping, and ear cleaning using premium products. Certified groomers with over 600 hours of specialized training ensure gentle handling and attention to detail. Appointments include personalized consultations for specific breed requirements.
Dog Wash
Our self-service dog wash station provides all necessary equipment for at-your-own-pace pet bathing. Facilities include adjustable tubs, professional-grade dryers, and a selection of shampoos. Staff assistance is available for first-time users to ensure proper technique.
People
Rob Safir
Owner / Trainer
With over a decade of experience in canine care, Rob transitioned from boarding to training, leading Paws-itive Experience to four consecutive wins as Morris/Essex County's top dog training service. He specializes in creating harmonious relationships between dogs and owners through positive reinforcement techniques.
Allie Safir
Owner / Nutrition Specialist
A certified pet nutrition specialist with veterinary technician experience, Allie focuses on holistic care and raw diet implementation. She develops personalized nutrition plans using her expertise in canine dietary needs, ensuring optimal health outcomes through science-based feeding strategies.
Tracy Drummond
Therapy Trainer
Bringing nearly 30 years of instructional experience, Tracy specializes in pet therapy and behavioral solutions. Her background in corporate and academic teaching translates to effective communication strategies for addressing complex dog behavior issues through structured training programs.
Elena Lopez
Grooming Manager
With over 20 years in pet grooming and multiple certifications including Pet CPR & FIRST AID, Elena leads our grooming team with expertise in gentle handling techniques. Her focus on trust-building has created a stress-free grooming experience for hundreds of dogs.
Lainey Underwood
Agility Trainer
Starting as a daycare employee, Lainey advanced to become our agility trainer through her passion for dog behavior. She develops customized training programs that improve physical coordination while strengthening owner-pet communication through obstacle course instruction.
Questions
What services are included in your daycare package?
Our daily supervised play sessions include group activities, individual rest periods, and special enrichment programs. All dogs receive personalized attention based on their socialization needs and energy levels.
Do you offer military discounts?
Active and retired military/law enforcement personnel receive 10% off training, daycare, and boarding services with proper identification verification.
What are your grooming appointment requirements?
Grooming services require advance appointments scheduled Tuesday-Saturday between 8:00am-4:00pm. Our certified groomers recommend booking at least two weeks in advance for popular time slots.
How do I book a training class?
Visit our website to select preferred class types and view available schedules. Contact our office directly for personalized recommendations on the most suitable training program for your dog's specific needs.
What boarding accommodations do you provide?
Our new boarding facility offers climate-controlled individual kennels with regular playtime supervision. Features include overnight monitoring, medication administration, and personalized care plans for special needs dogs.
Reviews (5)
Hannah Gelber
May 31, 2022 Report
Im so happy i discovered this doggy daycare! I just enrolled my golden retriever puppy into this place and we're very happy here! I was looking for a casual yet fun place to send my puppy to have her socialized with other dogs and this is certainly it. The staff are all very friendly and seem to be great with the dogs. The dogs are great with one another too. This daycare offers great hours at an affordable cost. I recommend Pawsitive Experience!
Tiffany Shevchik
Mar 29, 2022 Report
If you are on this website wondering if Paws-Itive Experience is the right place for Obedience Class or Private Training look no further. I, nor my dog, would be where we are today without the expertise, genuine concern, truthfulness, and kindness of the owner/trainer, Rob. I HIGHLY recommend Rob to you. He helped us accomplish our goals and learn so much about being a dog/handler team during the months we trained with him.

A stranger who saw me in a park struggling to walk my dog stopped me and recommended that I try training with Rob. I had attended training elsewhere and was very hesitant he could help us. Emailing Rob with my questions about his classes was one of the best decisions I have made since getting my dog two years ago. People now stop me when I am walking my dog and asked who trained him. Of course, I am honored and proud to speak to them about Rob! My hope is that through this review I can now be that stranger to help you by referring you and your dog to train with Rob at Paws-Itive Experience.
Melissa Kanapaux
Dec 02, 2021 Report
I've used Paws-itive Experience for three of my dogs over the last 18 years. The owner, Rob, continues to uphold everything Paws-itive was built on! The group classes are informative and orderly, and nothing compares to the doggy daycare they operate. The facility is always clean. The dogs are managed well, and cared for as if they were the very own personal pets of the staff. It's always a good day when our goldendoodle comes home exhausted from playing all day after we work.
Jean Fedora O'Toole
Nov 23, 2021 Report
We love Paws-itive! Our dog Sonny has graduated from Obedience 1 and Therapy Dog classes and most recently became a certified Therapy Dog and also received "Good Canine Citizen" recognition. That is because the. classes are GREAT! Rob is patient and caring and supportive with his obedience training and Tracy is an AMAZING teacher for Therapy Dog training. She is so knowledgeable and keenly picked up on so many cues of the dogs in class.

Our family is looking forward to all the great adventures ahead with sharing Sonny with others on his pet therapy visits. Our youngest, Ella, graduated from puppy preschool and is getting ready for Obedience 1. We highly recommend Paws-itive for all your dog training needs.
Sheri Diem London Lawson
Oct 24, 2021 Report
I started obedience 2 and the experience is great. I love how Rob works with the pups. I'm getting a lot of insight on things that I wasn't aware to practice w my pup. My Golden pup Groot gets very excited when. we get there for training! I'm planning on going through all of the training classes offered and with Rob and his staff's help, I am hoping that Groot will become a therapy dog in the future. Thank you Rob for your help with my fur boy. Sheri L