Business Details
16 Years
experience
Premium Animal Nutrition Products & Services
Blue Seal Feeds has been a leader in quality animal nutrition since 1868, combining the legacies of the Kent and Blue Seal brands. Founded in 1927, Kent became a Midwest staple, while Blue Seal, established in 1868, grew as an Eastern U.S. leader. As a family-owned division of Kent Corporation, we prioritize innovation, safety, and trust in every product. Our research-driven approach, including an 800-acre research farm, ensures cutting-edge solutions for commercial producers, farmers, and animal lovers. Certified manufacturing facilities adhere to Safe Feed/Safe Food standards, reflecting our commitment to exceeding industry regulations.With regional expertise and a focus on customer relationships, we deliver nutrition tailored to livestock, equine, pets, and small animals. Our history of accolades, including Feed Mill of the Year awards, underscores our dedication to quality. We partner with organizations like 4-H and the American Feed Industry Association to advance animal care. Headquartered in Muscatine, Iowa, our team works daily to enrich lives through superior nutrition. Trust in our legacy to fuel your animals' health and productivity.
Services
Animal Feed Manufacturing
Custom Feeding Programs
Research & Development
Product Development Trials
Regional Distribution Networks
Details
- Year established: 2010
Highlights and features
- Over 150 years of combined experience in animal nutrition innovation
- Award-winning, certified manufacturing facilities with rigorous safety standards
- Regionally focused brands tailored to Midwest and Eastern U.S. markets
- 800-acre research farm driving science-backed product development
- Commitment to customer relationships and community-driven service
Associations and certifications
- Safe Feed/Safe Food (SF/SF) certification by the American Feed Industry Association (AFIA)
Services
Animal Feed Manufacturing
We manufacture high-quality animal feed for livestock, equine, and pets using rigorously tested ingredients. Our certified facilities ensure safety and consistency from formulation to delivery. Backed by decades of research, our products meet specific nutritional needs while adhering to industry-leading safety standards.
Custom Feeding Programs
Our experts develop customized feeding solutions for commercial producers based on species, life stage, and performance goals. Programs integrate research-driven formulations to enhance animal health and operational efficiency. We collaborate closely with clients to adapt to evolving nutritional requirements and market demands.
Research & Development
Our 800-acre research farm conducts trials on feed ingredients and formulations to advance animal nutrition science. Specialized facilities for swine, equine, and poultry studies drive innovation. Findings directly inform product improvements and new solution development for real-world agricultural challenges.
Product Development Trials
We perform real-world feeding trials to validate product efficacy and safety across species. Our research team evaluates ingredient performance and formulation impacts on animal health. Results ensure our feeds deliver measurable benefits in growth, productivity, and well-being for commercial and hobby farms.
Regional Distribution Networks
Kent and Blue Seal brands serve distinct U.S. regions through extensive dealer networks and company-owned stores. Midwest operations leverage Kent's heritage, while Blue Seal focuses on Eastern markets. This structure ensures localized product availability and tailored support for producers and animal owners.
Questions
What animal feed products does Kent Nutrition Group offer?
We provide specialized feeds for livestock, equine, poultry, swine, dairy, pets, and small animals, including custom formulations and research-proven solutions.
Are Kent and Blue Seal products available nationwide?
Kent products primarily serve the Midwest, while Blue Seal focuses on the Eastern U.S., with distribution through company stores and dealers.
How does Kent Nutrition Group ensure product quality?
Our Safe Feed/Safe Food-certified facilities follow rigorous safety protocols, from ingredient sourcing to manufacturing, with ongoing research validation.
Can I get custom animal feed formulas?
Yes, contact your local representative or call 866-647-1212 to order custom feed blends tailored to your animals' specific needs.
What research supports Kent Nutrition Group's products?
Our 800-acre research farm conducts feeding trials and develops formulations led by Ph.D. nutritionists to optimize animal health and performance.
Where are Kent Nutrition Group's manufacturing facilities located?
We operate 15 certified plants across the U.S., including locations in Iowa, New Hampshire, Illinois, and Vermont.
Reviews (4)
Dale Sweet
May 19, 2022
Report
We make a trip, or two, or three every year to buy plants. Tremendous selection, good prices and cheerful, helpful staff.
Fran Bull
Feb 11, 2022
Report
Blue Seal is a fantastic store, carrying an amazing range of items for pets and farm animals and humans. Classic brands such as Carhartt and Dansko for clothing and shoes can't be beat.
Eric Wentz
Aug 25, 2021
Report
First time at this dog wash with my newfoundland. The staff were great and very friendly. Tub room was spotless with plenty of supplies including shampoo, towels. Will definitely be back with the big guy.
Adam Calnan Sr
Aug 24, 2021
Report
For a dedicated customer stand point, I wish to be as honest as I can be. We have spent thousands here and you may as well, but the disgusting attitude and down right verbal mouth(out loud in front of all others) from management you will receive over returning a defective product. You WILL be intimidated, sulked at and even mocked. Not a single ounce of professionalism. You would expect at least and apologie that we witnessed not once but twice squirrels falling from 18 feet high due to the defective product.
Instead we were treated like a criminal. Including on personal saying, "If you don't have your receipt than I will have to look through the whole days sale." We provided them with the transaction number and the date. NOT good enough. Another management member says, we don't give money back without a receipt!" We said no, we are looking for this to be replaced and I will place lock tight on the threads.
He reply was, why don't you just pick something else so I DONT WANT TO KEEP DOING THIS!" This is not VT, and not a good way to thank a good customer. You may seek another customer who will spend 300 per month. We will seek else where.
Instead we were treated like a criminal. Including on personal saying, "If you don't have your receipt than I will have to look through the whole days sale." We provided them with the transaction number and the date. NOT good enough. Another management member says, we don't give money back without a receipt!" We said no, we are looking for this to be replaced and I will place lock tight on the threads.
He reply was, why don't you just pick something else so I DONT WANT TO KEEP DOING THIS!" This is not VT, and not a good way to thank a good customer. You may seek another customer who will spend 300 per month. We will seek else where.
